Steve Lindgren
Designing a system to empower Financial and Healthcare clients
When I was laid off from my job at Raken because of Covid, I was determined to find a way to continue pushing myself and my design system development skills. I was lucky enough to find a Lead Product Designer position with Syntellis, a company that provides financial planning software to healthcare, finance, and higher education institutions.
My job was to create a design system that matched the company's rebrand and I knew this would be no easy project. After auditing the company and understanding their product development process, I quickly realized that their legacy software was becoming a huge problem and their teams lacked a strong understanding of design and product development.
I knew I had to influence people with storytelling and visual communication to get everyone on board with the new design system. So, I began by creating a shared vision for the company. I crafted a story that aligned with leadership's needs and style. In this story I explained what we were doing, why where doing it, and how it was going to be tracked & measured.
To get the team better at Product Development I improve the company's design processes and create documentation that was easily understood by non-technical users. I ran workshops to understand the UX team's pain points and designed an iterative and design-thinking approach that allowed for efficient problem-solving and collaboration.
Managed design system development for Syntellis
Manage a product design team of 4 designers
Crafted a story to align with leadership's needs and style to create a shared vision for the company
Ran workshops to understand the UX team's pain points
Developed an iterative and design-thinking approach for efficient problem solving and collaboration
Audited customer interfaces and conducted user testing and surveys
Created a visual style guide to document typography, color palettes, icons, UI components, and brand assets
Developed a reusable code library to create consistency across products
Measured success with customer satisfaction scores and user testing results
Created a user-friendly documentation system with Confluence
Ability to influence people and promote a shared vision
Understanding of design systems and how to develop them
Storytelling and visual communication skills
Design thinking and iterative approach to problem solving
User testing and surveys to gain customer feedback
Experience creating visual style guides, code libraries, and documentation
Ability to track key metrics to measure success
